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YOUR MARKETING IS ABOUT TO TARGET NEW INVESTORS
How do you reach the investor you never see?
This is the question that plagues the 21st-century fund manager. In a world that’s moved rapidly from fact-to-face meetings and events to online contact, the way funds are marketed has changed forever.
WHAT IF YOU COULD GET MORE INVESTORS?
That was the question I asked myself after another marketing campaign failed. I have become convinced that the biggest source of marketing stress (and even depression) is the lack of understanding how to raise money in the new world.
Marketing is not an job. Marketing is a habit. This book will show you exactly how to do it.
In this book, I use my 20+ years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. I outline how funds can capitalise on this new reality and use digital techniques to reach prospects and clients more effectively than ever before.
Covering data collection and analysis, email marketing, social media, copywriting skills, the psychology of persuasion – and lots more – this book is required reading for anyone in the fund marketing sector.
The 4 easy steps to use digital marketing to raise AuM
READ the
book
MASTER THE
process
DESIGN Better
campaigns
Measure
raised AuM
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